The project entails the construction of a new Shake Shack Quick Service Restaurant (QSR) and Drive-Thru facility located in Al Basha, a growing commercial hub recognized for its accessibility and high footfall. This initiative is part of Shake Shack’s ongoing expansion strategy in the region. It aims to deliver a high-quality dining destination that combines modern design, operational efficiency, and customer convenience. The development will serve both dine-in guests and drive-thru customers, catering to the evolving preferences for quick, on-the-go service without compromising the brand’s premium experience.
This first drive-thru outside of the US marks a major step forward in the burger brand from New York’s commitment to exploring new operating formats. With a digital menu board, a two-lane ordering system, and a separate pickup window, the new drive-thru aims to provide a seamless and efficient experience for customers.